Resumo

LOPEZ, Laura Beatriz et al. Teaching material for nutritional counseling to pregnant women: Communicational aspects of the design and features of the assessment process. Diaeta [online]. 2017, vol.35, n.161, pp.19-28. ISSN 1852-7337.

Introduction: access to appropriate and up-to-date tools for effective educational practices is one of the current challenges in the field of health education. Particularly during prenatal care, a felt need within the health team is to have instruments to optimize the quality of the nutritional consultation. Objectives: this work aims to detail the stages of the design of a nutritional intervention proposal for pregnant women, with emphasis on the communication aspects that were taken into account and describe the process of evaluation of the didactic materials generated. Methodology: the educational proposal was elaborated considering the suggestions of the World Health Organization in relation to the practices of education for health. The materials designed were evaluated by 43 professionals (nutrition graduates and graduates in obstetrics) from different geographical areas of the country, who applied them during the nutritional consultation, and by 12 pregnant women who received them during prenatal care. Results: a professional procedures manual, a flipchart with didactic images and a set of nutrient-rich recipes to deliver to pregnant women were designed. The argumentative and persuasive discourse of the didactic texts was chosen from an initial exploratory study about feeding practices in pregnant women and focused on the communicational model of beliefs in health. The contents were grouped in thematic axes, color photographs were used for the illustration of foods, drawings for the representation of people or the physiological parts of the body, iconic symbols for signs or warnings of risks and prohibitions, and graphs. Special care was taken in the legibility of the texts. Conclusions: the professionals highlighted the utility as a tool to "order" actions during nutritional counseling. For their part, the pregnant women especially valued receiving recipes, whose realization supports and favors family ties and generates the sensation of a shared achievement.

Palavras-chave : Pregnancy; Health education; Nutritional intervention; Prenatal nutritional care.

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