Resumo

GIL CUBILLOS, Claudia. Comunicadores corporativos: desafíos de una formación profesional por competencias en la era global. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2010, n.33, pp.49-59. ISSN 1853-3523.

Throughout the years, the function of Communications Director has been consolidated in organizations increasing the complexity of professional management. In this scenario, dominated by virtual culture, organizations acquire a greater visibility and they become more conscious and sensitive towards communication management relevance. They also realized that organization relationships are strategic tools that add value to the business, not only fortifying their position in the market but also reinforcing stakeholder's commitment with the company. Thus, the professional profle in terms of the competitions that must handle the person who assumes that responsibility or works in strategic plans of communication becomes increasingly demanding. The debate is oriented to reflect about the redefinition of this profle, to give answer to an organizational market that demands communication experts with more human and ethical characteristics, focused in mental and technical competitions on the discipline.

Palavras-chave : Communication experts; Director of Communication; Dircom; Organizational communication; Professional education by competitions; Public relations; Superior education.

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