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Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos

versión On-line ISSN 1853-3523


GARAY MADARIAGA, Marcelino. Comunicación y liderazgo: sin comunicación no hay líder. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2010, n.33, pp. 61-72. ISSN 1853-3523.

In this article the author refects about the mutual dependence between communication and leadership, approaching disciplines like emotional intelligence, mental resonance, empathy, knowledge territories and shared spaces of meaning. For this, the author applies certain "mental patterns" which are often visible in the resistance to assume the changes promoted by the organization. In those cases, when mental patterns are tacit, communication become fundamental to effective leadership management contributing at the same time to diminish chances of internal conficts. In addition, leader profle relevance is stand out in the article, considering that his management performance has to generate resonance and credibility in his partners. In order to sustain this proposal, the author explores the field of emotional intelligence tying it with communications. Finally, the objective is that leader integrity contributes to the organization communicational process making possible to structure the emission of messages on a confidence context basis that favours audience positive and effective reception.

Palabras clave : Audience; Emotional intelligence; Institutional Communication; Leadership; Messages; Organizational Communication; Public; Public Relations; Stakeholders.

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