Resumen

CORREA RIOS, Enrique. Comunicación: lobby y asuntos públicos. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2010, n.33, pp.101-110. ISSN 1853-3523.

In the present article the author refects about lobby, its evolution and its professional exercise, deepening about his status in the world and specifically in Latin America. Si-multaneously, he defines lobby activities as a professional work framed into the wider scenario of strategic communications, which is oriented to establish harmonic relations of long term between public decision makers and the private economy sector. He refers the application of a varied range of diagnosis techniques, construction of scenarios, identification of messages, design of profles of actors who correspond to the infuence of the professional of communica-tions and public relations people. The author identify experts in communication like facilita-tors in making compatible public and private interest, since their knowledge about market and public policies, contribute to the construction of bridges between worlds of logics and often distant cultures.

Palabras clave : Comunication people; Corporate communication; Institutional communication; Lobby; Organizational communication; Public; Public affaires; Public government; Public policies; Public relations; Strategic communication.

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