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Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos

On-line version ISSN 1853-3523

Abstract

NAVARRO, Diego. Turismo: portal de la diversidad cultural; el turismo receptivo como espacio para el encuentro multicultural. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2010, n.34, pp.69-83. ISSN 1853-3523.

This work explores tourism diversity and its singularities in Argentina. Tourism materializes the relation between individuals and the socio-natural systems which they visit temporarily. In the framework of this relationship, the tourist ties with the diverse aspects of the tourist destiny: natural, social, artificial, cultural, political and economic. The increasing Argentine positioning as tourist destiny implies the arrival of new relevant groups: a new reality that supposes renewed refections on cultural diversity. Also, tourists tied both with the inhabitants of the destiny and with the people who work in this sector implying a certain social inclusion. In addition, the pre-eminence of traditional tourist attractive (tangible) is leaving space to another kind of attractive and activities, characteristically cultural and intangible: proposals in which the classic observant tourist yields place to the active modern tourist. Argentine people, as owner of this culture, is displayed with diverse levels of exhibition in the official tourist communication.

Keywords : Cultural diversity; Social inclusion; Tourist destiny.

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