SciELO - Scientific Electronic Library Online

 
 número35Comunicaciones Corporativas índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados

Articulo

Indicadores

  • No hay articulos citadosCitado por SciELO

Links relacionados

  • En proceso de indezaciónCitado por Google
  • No hay articulos similaresSimilares en SciELO
  • En proceso de indezaciónSimilares en Google

Bookmark


Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos

versión On-line ISSN 1853-3523

Resumen

LATTUADA, Paola. Relaciones Públicas, nuevos paradigmas ¿más dudas que certezas?. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2011, n.35, pp. 9-16. ISSN 1853-3523.

The publication aims to contribute for the continuous formation of corporate communication professionals, from an approach to the discipline and its particular features. Corporate communication subjects have been approached from a strategic perspective considering its incidence in the corporate reputation. Then, management keys of professional practice are explored. In addition, the text approachs to specific issues like social media management, which redefines the schemes of entailment with the public and the use of communication tools with a shift of paradigm for the organization. In its second edition, the publication achieves the challenge to generate qualifed Public Relations contents from the entailment of the academic and professional scope, in a publishing co-production between the Faculty of Design and Communication and the Professional Council of Public Relations of Argentina.

Palabras llave : Brand PR; communicational management; communication plans; Corporate Communication; corporate image; Corporate Reputation; Dircom; Financial Communication; Internal Communication; issues management; Marketing Communication; new technologies; organization; Political Communication; Professional Council of Public Relations of Argentina; professional ethics; public; public opinion; Public Relations; Responsibility; Social corporate stakeholders; social media; social networks.

        · resumen en Español | Portugués     · texto en Español     · pdf en Español