Resumen

LOJO, Andrea Paula. Los públicos internos en la construcción de la imagen corporativa. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2011, n.35, pp. 85-94. ISSN 1853-3523.

This article refects about the internal public with the aim to define its role and relevance in the organizations; as as much contributor of the process of origin and obtaining of information, like also in the construction of the mental mental structures of the external public that it precedes to the generation of the organizational bonds. For this, internal communication, internal public, organizational culture and corporative communication, have to be tied to image construction process. Finally, it deepens on the new technologies and the new communicational paradigm, in which the internal public definitively assumes its role as a spoke person.

Palabras llave : Communication people; Corporate communications; Corporate image; Dircom; External public; institutional communication; Internal public; New technologies; Organizational communication; Public Relations; Spokeperson.