Resumo

CUERVO, Marisa. Comunicación Interna y formación profesional. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2011, n.35, pp.95-105. ISSN 1853-3523.

The article approaches the importance of educational guidance in the offering of new options within the professional feld of Internal Communications for the students of Public Relations careers. In addition, present professional needs of being updated in new communication techniques and tools are pointed out. This permanent interaction between practice and theory must be a stimulus so that professors could update bibliography and incorporate study cases in the subjects curricula. Likewise, the article enhances the value of academic research in order to generate publications that contribute to reinforce relevance of Public Relations as a discipline. The article appeals to professional refection about internal communication in the organizations and their main challenges looking forward a future crossed by globalisation and technological changes.

Palavras-chave : Corporate communications; Globalisation; Internal Communication; internal media; Organizational culture; Professional feld; Research; Social networks; Web 2.0.

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