Resumo

COPPOLA, Gustavo. Gestión del Riesgo Comunicacional: Puesta en práctica. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2012, n.40, pp.33-46. ISSN 1853-3523.

Today, in this turbulent and competitive scenario, organizations must monitor and identify risk factors in order to prepare answers that will enable efficient management and effective maintenance of the brand promise, positioning and reputation. Communicational Risk Management is the result of institutional participation in an organization to be in interaction with different stakeholders. This is presented as a strategic approach that enables the prevention, monitoring and management of risk communication situations for organizations. In this sense, a gas company of distribution presents a unique case management through the Risk Management approach to communications.

Palavras-chave : Corporate communications; key issues; Management; Public affairs; Public Relations; Risk factors.

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