Resumo

MAZZOLA, Carina. Repensar la comunicación en las organizaciones: Del pensamiento en línea hacia una mirada sobre la complejidad de las prácticas comunicacionales. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2012, n.40, pp.85-95. ISSN 1853-3523.

In this article, the author proposes to rethink organizational communications from the new scientific paradigms, proposing conceptual displacements in the classic categories of communication analysis. She makes a theoretical route in order to describe how effective corporate plans based on traditional models of communication are, finding in them, reading keys owned by the thought based on simplicity which was characteristic of the classic science of the past century. Throughout the article the author proposes to recognize that the complexity of the communication practices in the organizations requires both multidimensional and transdiciplinary approaches that recognize the others and exceed the mere transmission of information. The work concludes with an analysis of the role communication people in the organizations observing the need to surpass the difusing schemes traditionally applied for the diagnosis and the design of communication action advancing towards new forms to make and to think the communication in the organizations.

Palavras-chave : Communication; Communicator role; nformation complexity; Organizational communication; Paradigms; Practices of communication; Simplicity.

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