Abstract

MENANTEAU, André. Transparencia y comunicación financiera. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2012, n.40, pp.97-106. ISSN 1853-3523.

In this article, the author focuses on the kindness of financial processes modernization, the opening of the communications and how them benefits the country, the financial system, the public interest and the consumers. The interesting thing of this process that has accelerated tremendously in the last ten to fifteen years, is that from the point of view of communications, it has generated a difusing effect that goes beyond transparency and the obligatory nature of doing things well. It has caused a shift of paradigm in the communications as they were known up today; it has changed the role of the corporate spokesman, the role of communications companies, the role of the press as intermediary in the delivery of the information, the role of the companies in the matter of corporate governance and their relation with stakeholders and even the role with consumers.

Keywords : Stakeholders; Consumer; Corporate communication; Corporate governance; Financial communication; Press; Stakeholders; Transparency.

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