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Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos

On-line version ISSN 1853-3523

Abstract

LEDESMA, María. Enunciacion de la letra: Un ejercicio entre Occidente y Oriente. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2012, n.41, pp. 153-161. ISSN 1853-3523.

The article is directed towards questioning the semiotic studies that often separate the verbal from the visual, proposing instead a kind of semiosis that considers the resultant significance as a product of a complex semiotic in wich multiple communicational channels are opened. This is demonstrated by taking the writing as a paradigmatic case that, in ennunciation instances, comes to show the weakness of the idea of dividing the "verbal text" feld and the visual feld.

Keywords : Enunciation; Semiotics; Verbal; Visual; Writing.

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