Resumo

VALDES DE LEON, Gustavo A. Filosofía desde el placard: Modernidad, moda e ideología. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2012, n.42, pp.107-123. ISSN 1853-3523.

Fashion is defined by the set of patterns of behavior, manners and private behavior and public habits, linguistic, artistic, political and ideological conventions,shared by a group and to be constantly changing depending on the economic and cultural development of societies. In this context, fashion, the periodic renewal of apparel and accessories industry imposed by the media and following the course of the seasons, are but one aspect, the most frivolous and visible to a wider phenomenon that requires be approached from a transdisciplinary perspective. In the context of late capitalism and its cultural expression, postmodernism or hyper speed of change has accelerated exponentially.

Palavras-chave : Consumption; Ideology; Language; Late capitalism; Media; Modernity; Transdisciplinary; Youth.

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