Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos
versión On-line ISSN 1853-3523
PAGANO, Diana. Las tecnologías de la felicidad privada: Una problemática tan vieja como la modernidad. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2012, n.42, pp. 157-168. ISSN 1853-3523.
No technology is neutral and what seems to lie ahead are different ways of representing the world and constituting subjectivity. While cyberspace has penetrated across social classes and age ranges, it is natural that young people who are more comfortable and perhaps less critical of the possibilities that new technologies promote but also encroach. Are we facing a revolution which established a new era crossed by virtuality or we face a deepening, a new phase of a process that takes as few centuries? We participate, rather than in a break with modernity in a deepening individual-capitalist paradigm. This postmodern, carries up to a paroxysm the idea of happiness away from the public and the common good. Interpersonal relationships and participation as a part of a social group are not valued, forgetting the key role they play in the formation of subjectivity. Private happiness is a happiness that penetrated by new technologies appears to be a sharing with others and yet consumption is strictly individual. And herein lies the novelty for all this occurs in the context of the emergence of a new phenomenon that is embodied in breaking the social bonds that previously contained individuals in direct interpersonal relationships.
Palabras clave : Consumption; Individual-capitalist paradigm; Mediatic body; New technologies; Private happiness; Public and private; Social links; Subjectivity construction.