Resumen

ONOFRE, Elena. Al compás de la revolución Interactiva: Un mundo de conexiones. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2012, n.42, pp.169-178. ISSN 1853-3523.

The impact produced by interactive revolution in the current scenario is equivalent to that produced by the industrial revolution, the advent of the printing press or the Copernican revolution. The big difference between these events that have led to changes in paradigm and worldview in history is that the interactive revolution in society has been installed in just two decades, while the penetration of industrialism, mass and access to the printed word, and further, the acceptance of the Copernican theory, needed dozens of generations to anchor in society. The signals that characterize the stage dominated by information technology and communication, are a constant and sustained pressure on the model of the professional field approach proposed by academic institutions.In this scenario dominated by multi-directional communication and multitasking colaborative audiences, institutional dynamics should take the "rythm" demanded by a society governed by the giddiness of disposal.We need to be continuously informed about many subjects and this forces us to provide new meanings not only to the objects of consumption, but to what we do as professionals.

Palabras clave : Community; Consumption; Influencers; Interactive; Responsible; Social networks; Sustainable.

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