Resumen

CEREZO, Claudia Rita. De la Auditoría Contable a la Auditoría de las Comunicaciones. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2013, n.45, pp.175-187. ISSN 1853-3523.

The article explores the concept of Audit and its field of action and presents an analysis of the practice of auditing, its tools and procedures. Then it will explain the basic concepts related to Communications Audit. Then, based on authors in the field of Communication will explore commonalities and differences between the Accounting Audit an the Communications Audit. It will analyze the impact that communication has in business. It will conclude on the implications that have this type of controls and their contribution to the organizations effectiveness and efficiency.

Palabras clave : Accounting audit; Business; Communications audit; Control; Effectiveness and efficiency; Management; Organization; Organizational communication.

        · resumen en Español | Portugués     · texto en Español     · Español ( pdf )