Abstract

GARRIDO, Natalia. Imagen digital y sitios de redes sociales en internet: ¿Más allá de la espectacularización de la vida cotidiana?. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2015, n.54, pp.165-176. ISSN 1853-3523.

In recent years, greater access to mobile phones, laptops and the Internet have allowed, among other phenomena, a considerable proliferation of digital images that people produce, share and consume in their free time. In this private space of freedom boundaries between work space and leisure have been increasingly blurred: the "electronic collars" defined by Deleuze. The digital image serves as a record of the various aspects of everyday life, where the symbolic and the imaginary function on the basis of shared meanings (Zecchetto, 2010) that the citizen (contemplative-producer) now shares instantly. In this paper we present some hypotheses to analyze how, from the social appropriation of digitized images, transformations occur in central aspects of human communicability. In this regard, we note that social relationships mediated through digital images could accentuate some phenomena such as the spectacle-like-experience indicated for decades by authors like Debord. Similarly, we inquire about specific registration forms of lived experience through sharing production of digital images through the use of ICT, for the specific case of social networking sites on the Internet.

Keywords : Digital image; Everyday life; Social networks communications; TIC.

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