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Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos

On-line version ISSN 1853-3523


SLIMOVICH, Ana  and  SAFERSTEIN, Ezequiel. Análisis sobre los modos digitales de difusión de las grandes editoriales en Argentina: libros de “coyuntura política” en las redes sociales. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2020, n.85, pp.154-177. ISSN 1853-3523.

Among the challenges facing university publishers to intervene and compete in a concentrated editorial market, is the assembly of a catalog that concentrates topics and attractive perspectives for a broad audience, as well as the updating of digitization tools for the dissemination of their printed products. Social media -and their logics- became key spaces for the dissemination of books. The work proposes to analyze the emergence and reception of political conjuncture books published in 2018, taking into account the modes of mediatization in social networks, taking as a case the group Planet, one of the main players in the sector.

Keywords : Publishers; Books; Social networks; Discourse; Mediatization..

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