Abstract

GONZALEZ-YEBRA, Óscar; AGUILAR, Manuel A.  and  AGUILAR, Fernando J.. A first approach to the design component in the agri-food industry of southern Spain. Rev. Fac. Cienc. Agrar., Univ. Nac. Cuyo [online]. 2019, vol.51, n.1, pp.125-146. ISSN 1853-8665.

This work raises the need to open new research lines to bring closer "Design" and "Agri-food Industry", understanding design as a structured and multidisciplinary working process headed up to create products, images, spaces, etc. Within this framework, the following objectives have been outlined: i) Identification of the major design areas with regards to the agri-food sector, ii) Estimation of the importance of the "Design" component and iii) Definition of the possible lines of action. After carrying out a previous bibliometric analysis, which highlighted the lack of relevant bibliography regarding the design component in the agri-food sector, the Delphi method was selected as a suitable working methodology to interactively and systematically answer the aforementioned questions by relying on a panel of experts. The obtained results pointed out to the need of providing incentives for design in agri-food industry as a non-technological innovation aimed at increasing the added value and development of the sector. This should also help promote the design culture and push forward the creation of innovative business strategies.

Keywords : Agri-food sector development; Agricultural and rural change; Design; Non-technological innovation; Delphi method.

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