Resumen

FILIPPELLI, Nerina. AFECTOS EN LA COMUNICACIÓN POLÍTICA: MODALIDADES SINGULARES DE LA FELICIDAD NEOLIBERAL. Intersecc. comun. (En línea) [online]. 2022, vol.1, n.16, pp.6-6. ISSN 2250-4184.  http://dx.doi.org/https://doi.org/10.51385/ic.v1i16.141.

AFFECTS IN POLITICAL COMMUNICATION: SINGULAR MODALITIES OF NEOLIBERAL HAPPINESS.

This research focuses on the current social and political phenomena in which the communicational and affective aspects play a fundamental role that, far from having a representational character, entail a constitutive part in the interpellation and formation of political identities. The communicational and affective aspects are central to the construction of interpellations and to the postulation of explanatory principles that found and legitimize a view of the world. Cambiemos has deployed the implementation of a singular affective economy that we believe has created new forms of interpellation in Argentine political communication. Thus, we propose to research from the affective turn´s critical approach (Ahmed, 2015, 2019) into the emotional aspect of Cambiemos political communication that materialized in certain discursive fragments of public circulation which were mediatized. Hence, we propose an analysis of the affective and discursive economy that Cambiemos´ political identity deployed.

Palabras clave : Cambiemos; Happiness; Political Communication; Affective Turn.

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