Abstract

NOBOA, Fabrizio. FUERZA DE CARÁCTER Y CONTINUIDAD EMPRENDEDORA: EVIDENCIA DE ECUADOR. Cienc. adm. [online]. 2022, n.19, pp.2-2. ISSN 0009-6784.  http://dx.doi.org/https://doi.org/10.24215/23143738e091.

The purpose of this study is to analyse whether grit, the tendency of a person to show perseverance when making an effort, consistency when something is of interest, and passion when pursuing long-term goals influences entrepreneurial continuity in Ecuador. Using a chi-square test, the level of grit of two groups of entrepreneurs is compared, one with advanced business initiatives and the other one with less mature initiatives, showing that entrepreneurs with greater strength of character, according to third-party evaluations, build companies with greater capacity to continue operating. This finding suggests that, despite competing in ecosystems with limitations, people with grit can overcome external obstacles and make their entrepreneurship move forward.

Keywords : entrepreneurial continuity; entrepreneurship; grit; resilience.

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