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GUNTHER, Nazira. Forms of treatment and construction of social image: new uses of young Cordovan speakers on Twitter. Recial [online]. 2023, vol.14, n.23, pp.385-402.  Epub 30-Jun-2023. ISSN 2718-658X.

This paper focuses on nominal and pronominal forms of treatment used by young speakers from the city of Córdoba on Twitter. After collecting this uses, our objectives were to classify them and observe their appearance in relation to sociolinguistic and contextual factors in order to contribute to the study of the Spanish language in this variety, as well as to analyze their incidence in the construction of the social image of the speakers who use the youth cyberdiscourse. The methodology is qualitative, and the study is descriptive and exploratory. For data collection, we elaborated an ad hoc corpus, made of tweets of young people between 18 and 30 years old from Córdoba. The analysis focused on the incidence of the forms of treatment in the image activities of these speakers in a particular discursive environment, based on sociopragmatic, dialectal, diastratic and diaphasic categories. Our results allow us to construct a linguistic profile of the group studied on Twitter as close to symmetrical, informal and ephemeral relationships, which therefore seek to be expressive, in order to build their social image in a few characters. In addition, the semantic load and functional value of the forms of treatment would be key to determine or intensify the speaker’s image.

Palabras clave : forms of treatment; social image; Twitter; youth cyberdiscourse; spanish of Córdoba.

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